Build Your Investor Website
Being a real estate can be tough if you can’t get enough leads of motivated sellers. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.
Tip your hat to a terrible financial market and a poor housing market because motivated sellers are not hard to find. In the end, there simply is not. How is it possible to get them contacting you?
I found that an excellent way to find motivated sellers is on the internet. As you are surely aware, there are a plethora of services that provide non-exclusive lists of motivated sellers. I’m talking about an online presence that the owner controls and has exclusive access to. Summarily, a solution owned by you that generates leads of motivated sellers.
How should you execute this solution? It starts with a professional-looking website. It must show your business as legitmate and able to solve the problems of motivated sellers. It should demonstrate that you’ve worked out problems for other motivated sellers. Be sure it has compelling copy writing that induces the visitor to want to give you their information. It should contain avenues for them to submit their property details and contact information to you.
Starting with the professional website you can either design it yourself or pay someone else to do it. Or you can get a pre-designed template and make some modifications to it. Making something from scratch or buying a template from a store will require coding competence. It does take some capital to hire someone. Time is money and you need to decide what your time is worth. Are you going to make yourself worth $20 or $22 an hour to make it yourself? Do you have more time than money?
Be sure to include plenty of convincing testimonials. If you’ve been using any sort of credibility kit when you meet with sellers just transfer it online. Video testimonials are very persuasive if you can get them. Audio testimonials are an excellent option. One of the most powerful sales tools is a satisfied customer.
Use persuasive content to encourage your visitors to give you their information using your online forms. I’ve found that Dan Kennedy is a great person to emulate when writing your copy. He’s head and shoulders above the rest for writing copy. Get his book for some great ideas, The Ultimate Sales Letter, and pour through it. Then write each page of your website ending each one with a call to action.
Polish it off by placing lead generators throughout the site. These are forms online that your visitors fill out. Use the form fields to acquire the visitor’s property details and contact information. This portion requires some database programming that will attach to the fields on the form and store the data.
Now that your site is live the last step is getting motivated sellers to see it. One of the most efficient ways to do this is by using pay-per-click ads on Google. This can be accomplished with paid advertising or SEO to gain top rankings. When you start getting visitors you may discover that you need to modify your content. If it turns out that you’re not getting as many leads as you would like try having your copy critiqued for improvments. You can increase your conversion rates by utilizing squeeze pages and landing pages.
After establishing a superior site and implementing PPC and SEO strategies you’re sure to be raking in a slew of motivate sellers and increasing your bottom line.
